Ultimate Launch Strategy
Masterclass
Download the workbook as you go through the Masterclass.
In this video you will cover:
1. Goal setting – what your goal is and how you will know it is a success
2. Pre-planning – knowing what your audience wants, what pain are you solving for them, what questions might your audience have about your product or price
3. Research – ask your audience through surveys and looking at your Instagram Insights and looking into your competition
4. Defining your offer – thinking about bundles, early bird offers, price etc
5. Platform – where will you host your sale? testimonials
6. Pricing – what will your audience pay? looking at your competition and thinking of your costs.
7. Pre-launch Strategy – creating the excitement and hype through a wait list, sneek peaks, coming soon banner etc
8. Marketing Plan – sending emails, sneak peek videos, LIVE videos, social media and more
9. Going LIVE – early bird sales, email your list during the launch, show a demo and more
10. After your launch – consider what went well, what didn’t go too well and what to do differently next time.
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